"Green
Beauty Barometer" survey found U.S. women want more natural ingredients and are
checking labels to avoid sulfates, parabens and more.
As
the natural trend in skin care continues to rise, a recent survey
has found more U.S. women consumers are checking labels to avoid
certain ingredients.
A
"Green Beauty Barometer" survey, which was conducted online in June among over
1,000 U.S. women aged 18 years old and older, revealed nearly six in ten U.S.
adult women (59%) read beauty product ingredient labels prior to purchase, while
nearly 40% intend to increase their spend for all-natural beauty products.
Of
those surveyed, 54% of women claimed it is important their skin care product purchases are
all natural.
Survey
highlights included:
•
When asked to identify which ingredients consumers look for on beauty labels
that would deter purchase, the most watched for ingredient was sulfates. Nearly
three in ten women (29%) seek to avoid sulfates, followed by parabens(22%), synthetic fragrances (18%), PEG compounds (15%)
and mineral oil (11%).
•
When it came to age, 65% of women ages 35-54 claim they read beauty product
labels, followed by 63% of women 18-34, 59% of women aged 45-54, 55% of women
aged 65-plus, and 52% of women aged 55-64.
•
Regarding future habits, 39% of women claim they will buy more all-natural
beauty products in the next two years than they currently do. The intent to
"only purchase" or "purchase more" all-natural products ranked highest for the
skin care beauty category (39%), followed by nail care products (33%), fragrance
(31%), makeup (20%) and hair care products (18%).
•
Millennials (women
aged 18-34) are the most likely to spend more on all-natural beauty products in
the next two years, with half of them claiming they will. This is compared to
44% of women aged 35-44, 34% of women aged 55-64, 31% of women aged 45-54 and
30% of women aged 65-plus.
•
When asked how important it was to purchase all-natural products among
particular beauty categories, skin care came out on top, with 54% of
women claiming it is important their skin care product purchases are all
natural. This was followed by all-natural hair care at 49%, makeup at 40%,
fragrance at 31% and nail care products at 26%.
•
Nearly one in four women (24%) noted it was "very important" their skin care
product purchases are all natural, while some one in three (30%) ranked it
"somewhat important." Among those who deemed it important, Millennials led the
charge at 63%, followed by women aged 35-44 at 58%. Geographically, 62% of
women in the Western U.S. claimed it was important, followed by 54% of those in
the South, 51% of those in the Northeast and 48% in the Midwest.
•
When it comes to beauty product retailers, women are most disappointed in the
volume of natural beauty products found in department stores. Of those who
purchase beauty products in department stores, 17% say they are "not very" or
"not at all" satisfied by the volume of natural beauty products found there.
This is compared to 14% of beauty product shoppers in specialty drug and grocery
stores, 13% in mass market drugstores and 8% of shoppers in specialty cosmetic
retailers.
-
See more at:
http://www.skininc.com/skinscience/ingredients/Survey-54-Percent-of-Women-Want-All-Natural-Products-321263321.html#sthash.0T6vrw9A.dpuf
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