According to Elle magazine, September 2012, in the United States, we are very devoted to moisturizers and collagen-boosting serums, but our demand for brown spot lightening is steadily rising, especially since publication of a 2006 study, indicating that hyperpigmentation can impact on a woman’s perceived age by up to twenty years.
The Japanese spend a huge percentage of their beauty dollars on targeting “shimi.” Here we call them “spots” and they can apply to any skin discoloration, including freckles, UV-induced brown patches, melasma and those pinpoint spots that remain after a pimple has healed.
Hyperpigmentation aka "brown spots": the new wrinkle
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