Wednesday 14 November 2012

The zany advice women were given when they first g...




Don’t clean the freezer. Avoid tennis. Watch out for sharks.

-- Playtex® Gentle Glide® 360™ Tampons collects the zany advice women were given when they first got their periods--

 Don’t get a perm, because your hair won’t hold the curl. Only sleep on your side and switch sides every three hours. Don’t swim in the ocean, or sharks will find you. Canadian women are often given advice from mom, relatives and friends when they get their period for the first time. But is the information accurate and informative? According to the zany, hilarious and touching information being shared, perhaps not.  

To get the conversation started about ‘that time of the month’, Playtex® Gentle Glide® 360™ Tampons are asking Canadian women on Twitter to share the advice they were first given. Women are invited to tweet their best, zaniest and funniest advice to @PlaytexGG until November 22.

“Our Playtex® Gentle Glide® 360™ Tampons experiment showed us that women were given some very interesting - and occasionally really funny - advice,” says Sohana Samanta, Brand Manager of Playtex Feminine Care. “Some of the advice was clearly very inaccurate, such as: ‘if you swim during your period, your tampon will absorb water and you’ll sink.’ At Playtex, we understand that this is a sensitive topic for many and there might not have been a lot of discussion the ‘first time’, but it is important that women educate themselves on what is really happening to their bodies - and how they can feel confident, comfortable and protected.”

Some of the more entertaining tweets submitted to date are:

Don’t go dancing because your period makes you crazy

Don’t wash your hair because it will give you headaches

Don’t get a filling during your period, it will fall out

Don’t swim in the ocean, sharks may find you

Lay across two chairs to stop your cramps

Switch the side you’re sleeping on every 3 hours

You can’t perm your hair, because your hair won’t curl

Don’t touch or hold ice, or clean out the freezer, it makes your cramps worse

· Do not play tennis or ride a bike

THE NEW PLAYTEX® GENTLE GLIDE® 360 ™ TAMPONS Playtex® Gentle Glide® 360 ™ Tampons have recently been redesigned with triple layer protection This new three-layer design shapes to a woman’s body for a fabulous fit. The comfort shape plastic applicator provides sure fit placement, and the DuraClean™ wrapper is purse resistant for protection on the go. They are available in scented and unscented varieties and come in multiple absorbencies for all protection needs (Light, Regular, Super, Super Plus, Multi Pack).

“Redesigned with three layers, our Playtex® Gentle Glide® 360 ͦ™ Tampons provide great protection,” says Samanta. “Knowing you’re fully protected and feeling comfortable will give you the confidence you need to take on the world, no matter what time of the month it is.”

Women looking for more information about their periods, and tampons, can visit www.bringitoncanada.ca.

PLAYTEX® GENTLE GLIDE® 360 ™ TAMPON PLAY ON CONTEST From October 22nd to November 22nd Canadian women are being asked to share the advice they received when they first got their period to be entered to win a $1,000 Visa® gift card*. Contestants can tweet their advice to @ PlaytexGG using #PlayOn daily and their first tweet of the day will count towards the grand prize. 


The winner will be selected after 5 p.m. (EST) on Thursday, November 22nd.

About the Playtex® Feminine Care Brand The Playtex® Feminine Care brand believes that nothing should hold women back, including their periods. That is why Playtex® Sport® and Playtex® Gentle Glide® tampons are the only tampons that feature 360 Degree Protection® designed to fit the life women want to live. Developed for women who lead busy and active lives, Playtex® tampons offer multiple levels of absorbencies to give women confidence and freedom in everything they do.

About Energizer Personal Care Playtex Products LLC, a division of Energizer Personal Care, is a leading manufacturer and distributor of feminine care products including Playtex® Gentle Glide® and Playtex® Sport® Tampons. Playtex and all other trademarks are owned or licensed by Playtex Products, LLC. 



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